Tools that make you look great to the people you report to
Free, ready to use, and yours to edit. Every deck comes as PowerPoint and PDF.
Send me to AIM 2027
The case for sending you to AIM, May 2 to 5, 2027 in Huntington Beach: who is in the room (owners and operators only), what you will learn, what you will bring back and what it could be worth. Every fact sourced from the event's site; you fill in the costs.
Send me to MSMS 2027
The case for sending you to the Multifamily Strategic Marketing Summit, February 24 to 26, 2027 in Napa: hands-on workshops, the 2027 keynote, published prices and what you will bring back. Every fact sourced from the event's site.
Send me to MME 2027
The case for requesting an invitation to Multifamily Marketing East, April 12 to 13, 2027 in Baltimore: peer roundtables, curated meetings and the East Coast operators in the room. Every fact sourced from the event's site.
Make the case for your marketing budget
A one-page template that translates your channel plan into the numbers owners care about: occupancy, concessions and cost per lease.
The one-page monthly marketing report
Website, search and paid search side by side, in one page your regional or owner will actually read.
Explain AI search to your owner
What AI Overviews and chatbots mean for how renters find apartments, in plain English, with sources.
Build your marketing budget from your leasing goal
Start from the leases you need and work back to tours, leads and spend by channel, using your own numbers.
Cost of vacancy vs. added marketing spend
Show an owner what empty units cost next to what added marketing would cost.
What a concession really costs
Turn weeks free into dollars, net effective rent and a cost you can compare with marketing.
Lead funnel tracker by source
Leads, tours, applications and leases by source, with your conversion rates worked out.
Cost per lease by channel
Spend, leads and leases by channel, turned into the cost per lease owners ask about.
Lease-up pace planner
How many leases a month it takes to hit your occupancy target by your date, and the gap from today's pace.