Conferences · 2027

Multifamily Strategic Marketing Summit 2027: dates, location and who should go

A marketing conference for multifamily, student housing and senior living, now in its 15th year. It covers digital marketing, AI, branding and websites, with workshops and an executive AI session.

Quick facts

Dates
February 24 to 26, 2027
Where
The Meritage Resort and Spa, 875 Bordeaux Way
Napa, CA 94558
Organizer
Esteem Media
Who can attend
Open registration; the organizer verifies the registration type.
Price
Property management companies: $695 for the main conference, or $795 with the workshops or the Executive AI Session (director and above), at the Super Early Bird rate. As published by the organizer, checked October 7, 2026. These are the organizer's current Super Early Bird rates; later rates are higher.

Registration and details Organizer's site

Formerly the Multifamily Social Media Summit. Esteem Media renamed it in 2025.

Who it is for

  • Marketing The core audience: marketing managers, directors and VPs, including people who run the channels themselves.
  • Leasing Leasing leaders who own reputation, social or lead follow-up could get a lot out of it.
  • Operations Regional managers and executives are welcome, and there is a separate AI session for directors and above.

What a marketer could get out of it

  • Practical skills from the workshops that you could use the week you get back.
  • Ideas on AI, search and branding from people who do the work every day.
  • A small room, which could make it easier to meet peers than at the big shows.

Not a promise: what you get out of any conference depends on who you meet and what you bring back.

Tips

  • Register early: the Super Early Bird rate is the lowest the organizer offers.
  • Pick the workshop or AI session option to match your role; the organizer checks the registration type.
  • Bring a real problem from your own portfolio to work on in the workshops.
Free deck · PowerPoint and PDF Send me to MSMS 2027 Need to convince your boss? A ready-to-present case for going, with every fact sourced from the event's site. PowerPoint PDF

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