Conferences · 2027

AIM Conference 2027: dates, location and who should go

AIM stands for Apartment Innovation and Marketing. The organizer says about 950 representatives of multifamily owners and managers attended in 2026. The program has about 30 stage sessions, a reverse trade show, 40 small-group roundtables and many private meetings.

Quick facts

Dates
May 2 to 5, 2027
Where
Hyatt Regency Huntington Beach Resort & Spa, 21500 Pacific Coast Highway
Huntington Beach, CA 92648
Organizer
Joshua Tree Conference Group
Who can attend
Owners and operators of multifamily communities, plus sponsors. Not open to the public or to vendors who are not sponsors.
Price
The organizer does not list a fee on its public pages. Registrations are refundable until March 1, 2027, per its policy.

Registration and details Organizer's site

Who it is for

  • Marketing The core audience: marketing leaders at owner and operator companies.
  • Leasing Leasing and resident experience leaders; the organizer says AIM is aimed at improving the leasing and living experience.
  • Operations Operators and executives who decide on marketing and leasing technology.

What a marketer could get out of it

  • A room of peers, not salespeople, since attendance is limited to owners, operators and sponsors.
  • The reverse trade show could let you choose which vendors you talk to.
  • Roundtables where you could compare notes on specific problems with people who have solved them.

Not a promise: what you get out of any conference depends on who you meet and what you bring back.

Tips

  • Confirm you qualify before registering; the organizer may cancel registrations from people who do not.
  • Plan your roundtables in advance; with about 40 of them, you will not get to every one.
  • Use our free deck to make the case to your boss.
Free deck · PowerPoint and PDF Send me to AIM 2027 Need to convince your boss? A ready-to-present case for going, with every fact sourced from the event's site. PowerPoint PDF

Last checked: October 7, 2026. Sources:

Plans change. Confirm dates and prices with the organizer before you book.

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