34 days
Average time from listing to signed lease in September 2026, a bit longer than usual for the season.
Source: Apartment List
Learn · Fill vacant units faster
Fill vacant units faster
Leasing is taking longer than it did a few years ago, and most renters start without a property in mind. These are the habits that help a unit lease sooner: answer fast, show the real unit, and track where leases come from.
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Cost of vacancy vs. added marketing spend
Show an owner what empty units cost next to what added marketing would cost.
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Lead funnel tracker by source
Leads, tours, applications and leases by source, with your conversion rates worked out.
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The numbers
87%
Most renters start their search without a specific property in mind.
Source: National Apartment Association (reporting an Apartments.com renter survey)
87%
A leasing technology vendor, LeaseHawk, told NAA that 87% of callers won't leave a voicemail. It is the vendor's own figure, from 2021.
77%
Renters want to see the exact unit: 77% want unit-specific photos, 67% unit-specific floor plans and 35% unit-specific 3D tours.
Source: National Apartment Association (reporting an Apartments.com renter survey)
All the statistics, with sources
Straight answers
- How fast should we respond to a new apartment lead?Respond as quickly as you can, because one operator told NAA renters are asking for faster communication.
- What happens if we miss a prospect's phone call?A missed call is often a lost lead, because many callers will not leave a voicemail or call back.
- How should we handle leads that come in after hours?Give after-hours leads a way to get answers and book a tour right away, using an AI assistant, a call center, or online self-scheduling.
- What is a good lead-to-tour rate for apartments?There is no reliable public benchmark that fits every property, so the best target is to beat your own recent rate, measured separately for each lead source.
- What is a good lead-to-lease conversion rate?It varies too much by source and market for a single benchmark, so compare your rates by lead source over time rather than against a national number.