A new piece from Thesis Driven argues that the big AI story in multifamily this year is not replacing leasing agents but using recorded tours to coach them, with Rilla, Siro, and Grotto pushing hard and EliseAI entering the same lane. The author says cutting leasing headcount cost operators tour availability, so AI is being redeployed to sharpen the humans who still answer the door.
Why it matters to multifamily marketers
If your tours get recorded next year, your onsite teams will be scored on sales behavior the way call centers already are, so marketing and training leaders should align on what good tour language sounds like now.