Google began testing ads inside AI Mode for people who have connected apps like Gmail and Google Calendar through Personal Intelligence, which rolled out ad-free in January and is now available in 188 countries and territories. Ads will not pull directly from inbox or photo content and will exclude sensitive categories like health and religion.
Why it matters to multifamily marketers
AI Mode is where more renters are starting apartment searches, and the first paid placements inside it mean apartment advertisers should watch for new ad formats, reporting and targeting controls as Google expands the test.