Rank tracking tools including Sistrix, SE Ranking, Ahrefs, Semrush and Advanced Web Rankings are reporting inaccurate rankings as Google steps up IP blocking, forces more captchas and seeds scraper traffic with fake data. Nozzle research found that about 8.0% of SERPs came back poisoned, with results that looked normal but had pages swapped in.
Why it matters to multifamily marketers
If your weekly ranking reports look flat or wrong right now, it may be the tool rather than your SEO, so cross-check with incognito spot searches before you change strategy or report a problem up.