Starting October 12, 2026, Google will automatically identify and extract high quality promotions, such as coupons and deals, from advertisers' websites and apply them as assets to eligible Search and Performance Max campaigns. The feature targets accounts with linked location assets that don't already have promotion assets and is on by default, with an opt out in account level automated assets settings.
Why it matters to multifamily marketers
If a property website lists concessions or move in specials, Google may surface them in ads without you touching the campaign, so marketers should audit site offers now and decide whether to let Google auto apply them or switch the setting off.