Google opened a closed beta called Business Home that brings Business Profile, Ads, Merchant Center and YouTube together in one growth dashboard built on Gemini. It is available to selected business categories in the US and UK and includes real-time demand detection and seasonal offer publishing.
Why it matters to multifamily marketers
Apartment communities admitted to the beta could manage listings, ads and review responses from one screen, so marketers should check whether their category is eligible and watch for a wider rollout.