Google is testing a new Google Ads flow where advertisers describe a campaign in plain English and Google's AI suggests the campaign goal and the assets to use. Ginny Marvin, Google's Ads liaison, confirmed this is a test and asked advertisers for feedback on where this workflow would be most useful.
Why it matters to multifamily marketers
Lease-up and new property launches are the first place junior PPC staff will try this, so write down what each of your campaign goals really means to your team before the AI picks a goal that does not match how you measure leases.