Google updated its Maps and Business Profiles prohibited content policy and spelled out what merchants can no longer put in listings or in posts. Time limited offers, pricing, and direct sales calls to action are out of listings, and posts can no longer carry email addresses, phone numbers, social media links, or unrelated website links.
Why it matters to multifamily marketers
Apartment marketers who use Google Business Profile for a community should audit their listing copy and recent posts so a Google cleanup pass does not knock a profile offline right as fall traffic peaks.