Google updated its help pages to say that summaries from a user's connected apps may be used to show ads inside AI Mode, reversing earlier guidance from March that said there would be no ads. Advertisers do not get direct access to connected app data, and sensitive categories stay off limits.
Why it matters to multifamily marketers
AI Mode could become a paid surface, so apartment marketers should plan for budgets and creative that may appear inside AI chat answers, not only in classic search results.