Search Engine Roundtable spotted four new reporting columns tied to AI Max in Google Ads: Brand Inclusions, Locations of Interest, Commission and Optimized Targeting. The columns were first flagged by advertiser Vivek Gupta on LinkedIn and give advertisers more visibility into how AI Max is spending.
Why it matters to multifamily marketers
If your community runs Google Ads on AI Max, these columns let you see which brands, locations and audience targeting the automation is actually using, which makes the spend easier to defend to an owner.