Google is testing a desktop local knowledge panel layout that puts the business name, ratings, description and action buttons on top and the photos below. Search Engine Roundtable notes the new arrangement brings the desktop panel closer to the current mobile design.
Why it matters to multifamily marketers
If this ships widely, star rating and the top call to action become the first thing a searcher sees on an apartment community's panel, raising the stakes on reviews, the headline button and the business name itself.