Google Ads added a setting inside Lead Form assets that lets advertisers tag which answers to a custom question count as a qualified lead, with up to 12 answers supported per question. The signal flows into the Leads page so campaigns can prioritize higher intent prospects.
Why it matters to multifamily marketers
Apartment paid search often mixes real prospects with roommates, movers and tire kickers; tagging move date, bedroom count or budget as the qualifying answer could cut wasted spend and feed cleaner intent data back to Google's bidding.