Search marketers spotted that Google Local Services Ads no longer show a phone number up front and instead display a Get phone number button, revealing the number when a user hovers or taps. Barry Schwartz documented the change with before and after screenshots on Search Engine Roundtable.
Why it matters to multifamily marketers
Communities that use Local Services Ads to drive leasing calls should watch for a dip in call volume and consider reworking landing experiences for users who click through instead of calling.