Google expanded its helpful content documentation with new emphasis on the quality of a page's main content and introduced Effort, Originality, Talent, Skill, and Accuracy as evaluation criteria used by quality raters. The update signals that thin or auto generated material will have a harder time ranking.
Why it matters to multifamily marketers
Apartment marketers writing community pages, neighborhood guides, and blog posts need genuine local effort and expertise to stay competitive in search results.