A test by SEO analyst Chris Long across roughly 100 large brands found that 93% of the branded queries he checked triggered an AI Overview. Most of the overviews appeared mid page rather than at the top of the results.
Why it matters to multifamily marketers
If renters search for a specific apartment brand, Google is more likely to answer with an AI summary built from reviews and web content, so marketers should audit how their brand reads in that panel.