Search Engine Roundtable reported research from Peec AI showing that external links inside Google AI Overviews jumped from close to zero to over 25% of answers. The piece also flagged that some of those links now route into AI Mode conversations rather than straight to the publisher's site.
Why it matters to multifamily marketers
Being cited inside AI Overviews is becoming a real traffic source again, so apartment sites should structure content with clear, answerable questions on pricing, policies, and amenities.