Google rewrote the help page for Local Service Ads with new lead handling rules. The documentation now describes a 20 second missed call rule, a 15 day repeat contact rule and a 30 day lead review window, plus four lead statuses: Charged, Not charged, In review, or Credited.
Why it matters to multifamily marketers
Marketers running Local Service Ads for leasing or management companies should audit after hours call routing and the dispute workflow this week, because unanswered calls lasting more than 20 seconds during business hours can be billable.