Google is now showing a WhatsApp button in the local panel alongside call, directions, website and share. The number comes from the WhatsApp field Google has been asking businesses to add to their Google Business Profiles.
Why it matters to multifamily marketers
A leasing office that adds a WhatsApp number to its Google Business Profile could pick up a new direct messaging channel for renter questions from Search, including from international and Spanish speaking prospects who already live in that app.