Search Engine Roundtable reported that Google is testing a Business Profile feature that lets owners describe their hours in plain text, with Google using AI to extract and apply the structured hours. The feature prompts the owner to describe opening hours and promises to populate the schedule automatically.
Why it matters to multifamily marketers
Leasing offices with complex or seasonal hours should expect this to make correct hours easier to maintain, but should still spot check the AI's output so prospects do not show up to a locked door.