Google updated its spam prevention documentation to tell platforms that let users publish shared pages, generated content or web apps to use noindex rules or robots.txt for anything not meant for Search. Google also urged site owners to verify in Search Console and watch for sudden spikes in indexed pages.
Why it matters to multifamily marketers
Apartment marketing sites that host resident posts, AI generated microsites or tenant portals should review what is indexable now, since Google is signaling future action against low value user content.