Google is quietly rolling out a redesigned performance report for Google Business Profiles with sections for overview, recommendations, engagement, reviews, audience, and search trends. The test is only reaching some owners so far, but the new layout gives much more detail than today's version.
Why it matters to multifamily marketers
When this reaches your properties you could finally see audience and search trend data for each community, so plan to pull a baseline screenshot as soon as the new report appears for your account.