Search Engine Roundtable reported that Google Maps now requires users to sign in to a Google account to see all reviews on a Business Profile, as well as to sort reviews or leave a new one. The move is widely read as an effort to block AI and third party scraping of review content.
Why it matters to multifamily marketers
A sign in wall adds friction to the review experience, so communities should make it easier for happy residents to leave reviews in person and should monitor review volume for any drop off.