Meta's updated Commercial Terms, taking effect October 30, 2026, let the company crawl websites tied to any business that uses its products, including Facebook Page owners and Business Suite users, not just advertisers. Meta says the scraped content can be used to develop and train its AI products.
Why it matters to multifamily marketers
If a property runs Meta ads or operates Facebook Pages, its community website now falls under this clause, so marketing teams should audit robots.txt and decide what they want Meta's AI reading and reusing.