In an interview on the Sources podcast, Google CEO Sundar Pichai said AI agents will interact with websites both by browsing like a human and through direct protocols. Search Engine Journal reports he said protocols will scale better long term but will take longer to develop, while browser based agents keep users in the loop with better controls.
Why it matters to multifamily marketers
More renters are delegating apartment search to AI, so leasing teams should check that key pages like floor plans, availability and tour booking are usable by both a human visitor and an automated agent walking the same path.