The operator formerly known as Brookfield Properties Multifamily is now LyvWell Apartments, affecting a team of more than 1,200 people across its U.S. and Canadian portfolio. The company said the new name was shaped by input from residents, employees and leadership.
Why it matters to multifamily marketers
A rebrand this large is a reminder to double check your own property names, URLs and Google Business Profiles any time a parent brand changes.