A Multifamily Executive guide to active adult rental counts 880 communities with nearly 130,000 units nationally, a median asking rent of $1,947 in the third quarter and only 0.6% market penetration among older adult households. Greystar reports a 35% annual turnover rate in the segment with 75% to 80% renewal rates.
Why it matters to multifamily marketers
The core resident is often a single woman downsizing from a home, so marketing for an active adult community could lead with programming, community life and accessibility rather than finish levels and gym equipment.