Jennifer Staciokas, newly promoted to chief operating officer at Willow Bridge Property Co., told Multifamily Executive on October 16 that she wants AI to take over administrative work between on site teams and executives, enabling wider spans of control and faster decisions near the property. She brings over 27 years of multifamily experience and said the strongest operators now manage customer experiences rather than buildings.
Why it matters to multifamily marketers
Marketers whose leaders are adopting a hospitality mindset could lean into retention and resident experience metrics, since leases now get judged alongside brand satisfaction, not just lead volume.