San Antonio based United Apartment Group named Woody Stone as chief growth officer and Lenzie O'Connor as vice president of client services and strategy to drive an aggressive expansion plan. The firm currently manages 32,237 units and is aiming for 35,000 by year end 2026 and 50,000 by 2030, with target markets including Charlotte, Denver, Phoenix, Las Vegas, Atlanta, Nashville, and more of Florida.
Why it matters to multifamily marketers
Third party management keeps consolidating, so smaller marketing teams should prepare for the possibility of being absorbed into a larger platform with centralized branding, shared tech stacks, and new reporting expectations.