BAM Capital founder Ivan Barratt told Multifamily Dive that forced sales from owners facing maturing debt have created the best buying moment he has seen in 16 years. Renters absorbed 167,500 apartments in the second quarter against 77,700 units delivered, while delinquent CMBS apartment loans hit 7.69% in July and about 13% of multifamily loans mature this year.
Why it matters to multifamily marketers
Ownership changes feed messaging decisions, since marketers at buyers could lean into a fresh start story while marketers at sellers could see spend frozen during a sale, so revisit campaign calendars when an ownership shift is in play.