A federal judge in Manhattan granted RealPage a preliminary injunction against New York's law restricting the use of software and algorithmic recommendations to set rents. The court found that the recommendations are a form of commercial speech protected by the First Amendment and that RealPage was likely to succeed on that argument.
Why it matters to multifamily marketers
Revenue management software is widely used across apartment portfolios, and the pause buys operators and their marketing teams time before they would have had to retool pricing and advertised rents in New York.