Hillpointe cut on-site leasing agent productivity ramp from 90 days to 9 and contact center ramp from 30 days to 3 using Grotto AI. Agents using the platform converted tours to leases at 27% higher rates than non-users and saved more than 100 hours a month per property.
Why it matters to multifamily marketers
AI coaching tools can post measurable tour-to-lease lifts, so marketers should push leasing peers to pilot them and tie training spend to the same conversion metrics their marketing dollars already chase.