Yardi data showed US multifamily rents reached $1,773 in August with annual growth at 0.4%, the first monthly increase in several years. San Francisco led annual growth at 6.1% while Austin trailed at negative 2.8%, though Denver, Orlando and Austin all posted positive monthly growth despite negative yearly figures.
Why it matters to multifamily marketers
Market momentum is splitting sharply by metro, so marketers should tailor pricing claims and promotions to local conditions rather than lean on national averages.