Chandan Economics reported that national multifamily asking rents rose 2.2% year over year in August, with annualized month over month growth of 4.2% and gains in nearly three quarters of US metros. On time rent payments at independently operated properties reached 83.2% in September, the strongest year over year improvement since May 2023.
Why it matters to multifamily marketers
A broader rent recovery and healthier collections give marketing teams room to shift messaging from heavy concessions toward value, community, and lifestyle, especially in metros where comps are no longer falling.