Rentana announced Lease Up Mode on October 8, a revenue management feature built for apartment communities that are still filling up. The system builds monthly lease targets, revises forecasts as leasing activity comes in and recommends pricing changes by unit type, and is available to existing customers at no extra charge.
Why it matters to multifamily marketers
Marketers on new properties could use a dedicated lease-up pricing engine to tighten the link between campaign spend and the pro forma, so flag it when operations is picking tools for pre-lease and lease-up phases.