WRE News reports that the National Multifamily Housing Council's October survey showed its Debt Financing Index fell to 10 from 46 in July and the Equity Financing Index dropped to 17 from 44. Among executives with meaningful loan maturities, 17% said they or their clients may face foreclosure on certain properties.
Why it matters to multifamily marketers
Capital stress typically shows up in marketing budgets, lease up timelines and concession decisions, so apartment marketers should expect pressure to prove the return on every dollar spent.