New Zillow research summarized by The MortgagePoint finds that a $100,000 earner can afford 77% of US rental listings, compared with 31% for someone making the median renter income of $58,000. The typical US rent is $1,932 a month, and the gap plays out very differently across metros: San Jose's median rent is $3,539, while Oklahoma City's is $1,250.
Why it matters to multifamily marketers
The affordable rental pool shrinks fast for median earners, so marketers should match messaging, concessions and ILS spend to the income band their community actually serves rather than casting one net.