The Orchard, an 824 unit rental tower in Long Island City, hit 90% leased after 10 months of marketing and before its early 2027 opening. The project leaned on its height, a 60,000 square foot amenity space and a Corcoran led leasing team to pull renters in early.
Why it matters to multifamily marketers
Preleasing at that level in a supply heavy submarket could show other 2027 lease ups what a long runway and amenity led storytelling may deliver.