Fisher Brothers set up an in-house AI lab that works in two week sprints on tools for leasing, accounting and property management, using Model Context Protocol connectors to pull data from legacy systems in a standardized way. CTO Mark Stutzman says the short cycles force teams to focus on what can actually ship.
Why it matters to multifamily marketers
Owners are starting to build their own AI instead of waiting on vendors; a marketing team could propose one small pilot, like review replies or first touch lead follow up, and measure it the same way.