A Pied Piper study of 2,198 consumer inquiries across 21 major real estate brands found that only 33% of callers reached an agent on the initial call, and 68% of web inquiries went unanswered within 24 hours. Just 18% of web inquiries ever resulted in agent contact.
Why it matters to multifamily marketers
The sample is brokerages, but the lesson maps straight to apartment leasing, where every ignored web lead could become a tour booked at the community down the street.