Propmodo reports AI usage among property managers rose from 20% in 2024 to 58% in 2025, and well built chatbots now resolve 65% to 75% of resident and prospect messages. Payment and account questions reach 80% to 90% automation, and chatbot rollouts cut inbound calls and emails by 30% to 50%.
Why it matters to multifamily marketers
If your leasing bot is not clearing most first touch inquiries, it could be behind the benchmark, and it is worth looking at what it still sends to a human and why.