A Semrush study of 400 US desktop commercial keywords across banking, software and ecommerce found Google showed an AI Overview on 88% of them in August 2026, up from 45.75% in September 2025. When keywords were weighted by search volume, coverage reached 97.08%.
Why it matters to multifamily marketers
Prospects researching apartments increasingly see an AI summary before any website link, so marketers should make sure property pages, prices and reviews are structured so Google can cite them cleanly.