An NAA panel outlined five FTC-flagged compliance risks for rental fees: hidden fees, consent gaps, inadequate disclosure, misrepresentation and restricting choice. Panelists said effective compliance now needs leasing, marketing and operations to use the same fee names and descriptions on every channel, because renters notice when the website, listing site and leasing office disagree.
Why it matters to multifamily marketers
Mismatched fee labels across your website, listing sites and leasing office are the kind of inconsistency regulators and renters now flag, so get every channel speaking the same language before a prospect catches you out.