Birchstone Residential rolled out Hyly.AI's Hayley automation across 20+ properties and 14,000 units in three phases, starting with prospect nurture and later expanding into full marketing. The operator reported a lead to lease cycle that ran 7.9 days faster with 143% more prospects toured, equating to $4.08M in potential lease value and an estimated $726,000 in annual NOI and $14.5M in asset value impact.
Why it matters to multifamily marketers
Leasing AI is being judged on tours booked and cycle time, not just chats answered; marketers could ask any AI vendor for the same before and after numbers on tours completed and lead to lease days before signing anything.