At a Houston industry conference, speakers argued that responsive maintenance and smart building technology drive renewals more than high priced trend amenities, with one developer questioning the roughly $40,000 cost of pickleball courts. Richard Whatcott told attendees that residents who submit the most service requests are also the most likely to renew their leases.
Why it matters to multifamily marketers
Marketing could lean harder on maintenance speed and resident service in listings and tours, which may be more persuasive than another amenity bullet in a crowded lease up market.