A federal judge rejected RealPage's motion to dismiss the antitrust lawsuit filed by nine state attorneys general and the Department of Justice, allowing claims that the company's pricing software helped landlords coordinate on rents to proceed. The ruling kept state level claims against RealPage and major landlords alive, including allegations that one operator raised rents by over 25% within 11 months of adopting the software.
Why it matters to multifamily marketers
Pricing software and the public narrative around it are now a reputation risk, so marketers should coordinate messaging with operations and legal and keep rent pricing out of ad creative in the states involved.