CoStar data shows 43% of Los Angeles apartment buildings now offer concessions, up from 29% in 2025, as four and five star vacancy sits at 9.5% and Class A inventory is up 41% year over year. Properties including The Mercer, 700 Broadway, The Harper and Palma Collection are stacking perks like a $2,500 balance at Erewhon, a four month Equinox membership, a $350 Uber card and up to 10 weeks free.
Why it matters to multifamily marketers
Branded lifestyle perks could help a luxury lease up stand out when free weeks alone are no longer a differentiator, but marketers should pick one anchor perk tied to the target renter and watch tour to lease conversion before scaling.