Apartment owners are facing $1.8 trillion in debt coming due over the next decade, with $757 billion maturing from 2026 through 2028, nearly $300 billion of it this year and $223 billion in 2027. Borrowers who locked in mortgage rates near 3% in 2020 and 2021 are refinancing at roughly double those costs, multifamily delinquency in commercial mortgage backed securities has hit 7.1%, and apartment values remain more than 20% below their 2022 peak.
Why it matters to multifamily marketers
Marketing budgets at operators under refinance pressure could tighten in 2027 planning, which raises the bar on paid channels and gives lower cost organic channels like Google Business Profile and resident reviews more weight.